Understanding your key markets and channels for growth are critical to reaching your growth goals. Developing an effective go-to-market strategy begins with understanding where and how you’re currently selling, and then building a plan on where and how you should be selling.
How are your current markets and territories performing? Which channels are driving the most business? Which markets and channels are expected to drive future growth?
Are you looking to expand to new markets as part of a strategic growth plan? What are growth targets for these new markets? How will the plan be executed?
What is the current mix of sales channels and should any changes be made? What channels are under-performing and what is the plan to address? Are there any new channels to consider?
How is market research and insights continually being fed into the organization? Do your teams have access to the latest market data? What systems and tools are being utilized?
